Customer Objective

  • Generate incremental revenue from net-new sales opportunities
  • Drive qualified leads through sales cycle for cutting-edge Internet of Your Things (IoYT) solution
  • Create proven, scalable sales process framework for ongoing pipeline development

Partnership Execution

  • Created and implemented customized sales messaging for a newly-engineered IoYT data solution
  • Developed target audience profiles, enabling database segmentation and tailored communications
  • Accelerated pipeline development through targeted, multi-touch opportunity generation and qualification techniques
  • Optimized sales strategy based on deep customer insights gained during call campaign

Partnership Results

15X ROI in weighted pipeline