“N3 was invaluable in our marketing campaign. They quickly and efficiently called institutions and produced numerous qualified leads. I am impressed with the time N3 took to understand our company and our product offerings as well as with the feedback given during the campaign.”

Higher Education Marketing Manager, Desire2Learn

Customer Objective


  • Expand client base into US markets
  • Develop pipeline of colleges and universities for Desire2Learn’s enterprise e-learning platform
  • Understand appropriate decision makers within institutions and how to target

Partnership Execution


  • Developed deep understanding of customer pain points and solutions Desire2Learn’s software provided
  • Identified appropriate business decision makers within institutions and developed contact database segmented by roles
  • Developed tailored messaging based on segments and leveraging pain points and solutions
  • Engaged prospects leveraging expert sales team to build pipeline of qualified leads
  • Nurtured leads throughout institutions’ lengthy sales cycle and handed off to Desire2Learn sales force once qualified

Partnership Results


5,000+ New Target Contacts
$330k Forecasted Closed Revenue