N3 understood our goals and provided a unique approach to meeting them. Not only did they drive new customers and increase Cloud product consumption, but they also helped move our prospects more quickly to closed revenue.” 

Sr. Product Marketing Manager, Microsoft

Customer Objective


  • Drive revenue by accelerating adoption of Microsoft Azure and converting digital interest to ongoing solution consumption
  • Nurture accounts/contacts to increase consumption while adding products
  • Increase revenue and pipeline associated with Enterprise-level accounts
  • Develop end-to-end revenue stream for small- and medium-sized customers licensing/commitment plans
  • Increase overall Microsoft Cloud and Enterprise solution revenue

Partnership Execution


  • Designed and implemented unique execution strategy—leverage highly-skilled sales resources and provide them with deep technical trainingensuring sales focus while enabling product support
  • Recruited and ramped up large, global sales and technical team across 5 countries in 4 weeks 
  • Developed and implemented an on-boarding and training strategy to ensure rapid ramp up
  • Built a global technical sales support team holding 150+ Microsoft Azure certifications
  • Created multi-layered customer communication strategy ensuring appropriate messaging at all stages of customer journey in multiple languages
  • Integrated marketing automation platform to monitor customers’ digital activity, trigger Inside Sales interactions, and deliver timely, ongoing digital messaging
  • Identified and qualified leads and drove through to the Microsoft sales team 
  • Converted prospects, moving them through evaluation stage to purchase

Partnership Results


128%+ Increase in Inside Sales Qualified Leads
Exceeded 110%+ Program Goal for 3 Consecutive Years
Increased Program to Include 4 Additional Cloud-Based Products