Customer Objective


  • Drive Microsoft Partners to a series of 53 nationwide events
  • Increase awareness of features and benefits of Office 365 and Microsoft Azure
  • Train Partners in best-selling strategies for Microsoft’s cloud platforms

Partnership Execution


  • Drove event attendance via tele-outreach campaign leveraging consistent and compelling messaging
  • Filled the seminars with Microsoft Partners focused on small and medium business
  • Delivered expert-level product training at 12 events, ensuring attendees were equipped to sell Microsoft products based on features and benefits
  • Coordinated onsite event logistics and registration

Partnership Results


2,200 Microsoft Partners Registered (35% of the List)
1,082 Partners Attended Events
(49% of Registrants)
Program Renewed for Following Year