Optimizing Partner Strategies for Revenue Growth
Microsoft Elevates Go-to-Market Partner Programs, powered by N3
Microsoft has always been a partner-centric organization. In fact, IDC Research estimates that 92% of Microsoft’s revenue is driven through its Partner Channel. To drive utilization and consumption of their Partner ecosystem, Microsoft needed a strategic sales and marketing execution agency who believed in enabling partners with go-to-market (GTM) services and solutions to drive synergy. They chose N3.
N3 has been our chosen agency for the Microsoft GTM Demand Center for the past 4 years providing co-marketing and co-sell services to Microsoft Partners worldwide. N3 has been instrumental in the implementation and execution of our GTM strategy.
With vast experience selling Cloud solutions, N3 not only understood how to generate demand but also the changing dynamics of the partner ecosystem.
Average qualified pipeline delivered per partner
GTM programs executed globally
Partner satisfaction (PSAT)
End-to-End Partner Development
To ensure tangible revenue growth for Microsoft, N3 designed, developed, and deployed a world-class Go-To-Market Demand Center. The GTM provided readiness, enablement, and demand generation services to Cloud-focused Independent Software Vendors (ISVs) who build their co-dependent solutions on Microsoft Cloud platforms.
Through the program, N3 supported Microsoft’s ISV Partners with facilitated sales and marketing execution services that included:
- Profiling Partners to assess their capabilities and maximize Partner engagement
- Guiding Partners to the right sales and marketing tactics to drive revenue for their offerings
- Building buyer personas and identifying the buyer’s journey for Partners to ensure their messaging delivers value for their prospects
- Providing the Partners with access to expert sales and marketing teams to help them drive real revenue results.
N3 helped us develop our strategy for future Channel Development in the US. N3’s demand generation and management team… helped us increase our pipeline and better develop a strategy and sales efforts moving forward.
Sales + Marketing Execution Specialists
Centered on driving demand for Microsoft ISV Partners worldwide, the GTM Demand Center was designed to scale, giving end-to-end support to gain awareness, convert new customers, and accelerate revenue.
Worldwide, N3’s team of expert sales and marketing professionals engaged partners globally in 14+ languages. Thousands of GTM programs were executed from four strategic locations, including the US, UK, Ireland, and Singapore, to provide global coverage.
To ensure the facilitated sales and marketing programs aligned with the needs of Microsoft and its ISV Partners, a wide array of valuable tools and services were offered, including:
- Target list development
- Nurture campaigns
- Inside Sales motions
- Sales enablement tools
- Readiness workshops
- Social media promotions
- Co-branded data sheets
- Customer success stories
- Press releases
- Case studies
N3’s best-in-class delivery team helps us continually mature our partner GTM enablement services and approach.
Driving Partner + Microsoft Revenue Results
More than 2,000 ISV Partners successfully leveraged N3’s GTM Demand Center services and rated N3 an average of 4.3 out of 5 in partner satisfaction.
By measuring results, N3, Microsoft, and the Partners could determine the effectiveness of each program and refine it to increase conversion rates.
Through the GTM Demand Center, N3 drove global consumption and utilization for both Microsoft and the ISV solutions, and expanded brand loyalty among Partners.
That’s how N3 drove alignment and revenue for Microsoft Partner programs. Contact Us to learn how N3 can power your revenue growth.
More Customer Stories
Accelerated Cloud Acquisition + Consumption Revenue
Microsoft rapidly grew customer adoption with a Global Demand Center, powered by N3, that also drove consumption of Azure Cloud services. Leveraging a unique tech-enabled strategy, the program converted trial users into ongoing, revenue-generating customers.
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