Expanding Sales Impact + Efficiency to New Global Markets
SAP Advances Demand Gen Across Latin America, powered by N3
SAP, a global leader in enterprise application software, is at the center of today’s business and technology revolution. With over 345,000 customers, SAP solution portfolios are built to support specific industry verticals and lines of business from asset management and finance to marketing and manufacturing.
To deepen its reach and develop a pipeline of consistent, qualified sales opportunities across Latin American and Caribbean Countries (LAC), SAP needed a strategic partner who understood the cultural nuances and commercial requirements of the market.
N3 was brought on to help implement an outbound lead generation program for the Spanish speaking market. To ensure tight alignment with SAP, N3 strategically placed its outbound team near SAP’s offices in Bogota, Colombia.
Performance against Lead goal
Performance against Lead conversion goal
Successful Implementation Encourages Expansion
Leveraging an expert tech sales team of native Spanish speakers, N3 deployed a Program Management Office (PMO) framework to standardize processes and management structures. This approach ensured consistency and efficiency in the tele-sales and qualification activities.
After 8 months of outstanding performance, N3 was selected to replace a legacy provider that SAP had worked with for 10+ years. The demand gen program was expanded to include inbound lead qualification and real-time chat support for SAP’s website. The program was also expanded to cover all of LAC including Brazil and the Caribbean.
N3 not only delivered real revenue results, but they also helped us create lasting, disciplined pipeline management processes that ensure qualified opportunities get closed, quickly.
Partnering for Success
As the program expanded, N3 grew the team to a sales force of more than 25 native speakers in Spanish and Portuguese. In addition to the Colombia office, N3 added an office in Brazil and a team working in the SAP Mexico City office. Ensuring complete coverage for all of LAC, N3 established backup and overflow support from N3’s Costa Rica office.
N3 was named an approved SAP MSB provider, SOLEX solution partner (Solution Extension), and SAP Cloud Acceleration program provider. In additional, N3 was tapped to run SAP’s Partner Counselling program in LAC, providing support for SAP Tier 2 and Tier 3 partners.
That’s how N3 helped SAP successfully expand their demand gen program across global markets. Contact Us to learn how N3 can power your revenue growth.
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