$100 Million in Microsoft Pipeline

Customer Objective

  • Increase velocity of qualified opportunities through sales cycle for Microsoft’s Partner Network
  • Increase revenue brought in through partner initiatives
  • Ensure Microsoft partner-funding is used effectively and efficiently

Partnership Execution

  • Ran the Worldwide Program Management Office for Microsoft Partner Telesales program
  • Optimized Partner revenue generation initiatives
  • Created measurable opportunity generation and pipeline management process for all Partner marketing programs
  • Accelerated new Partner and Microsoft pipeline development through targeted, measurable opportunity generation and qualification
  • Developed and implemented targeted demand generation and qualification campaigns for more than 100 Partners

Partnership Results


in Partner Pipeline Generated


Partner Campaigns Executed


Microsoft ROI

“Working together with N3, our channel marketing program was able to drive better than expected leads for our partners and over 12X return on marketing spend.   Their commitment to our partner’s satisfaction and efficient use of resources has us coming back again and again.”