42% Increase in Qualified Cloud Solution Pipeline

Customer Objective

  • Drive revenue by accelerating adoption of Microsoft Azure and converting digital interest to ongoing solution consumption
  • Nurture accounts/contacts to increase consumption while adding products
  • Increase revenue and pipeline associated with Enterprise-level accounts
  • Develop end-to-end revenue stream for small- and medium-sized customers licensing/commitment plans
  • Increase overall Microsoft Cloud and Enterprise solution revenue

Partnership Execution

  • Designed and implemented unique execution strategy—leverage highly-skilled sales resources and provide them with deep technical training—ensuring sales focus while enabling product support
  • Recruited and ramped up large, global sales and technical team across 5 countries in 4 weeks
  • Developed and implemented an on-boarding and training strategy to ensure rapid ramp up
  • Built a global technical sales support team holding 150+ Microsoft Azure certifications
  • Created multi-layered customer communication strategy ensuring appropriate messaging at all stages of customer journey in multiple languages
  • Integrated marketing automation platform to monitor customers’ digital activity, trigger Inside Sales interactions, and deliver timely, ongoing digital messaging
  • Identified and qualified opportunities and drove through to the Microsoft sales team
  • Converted prospects, moving them through evaluation stage to purchase

Partnership Results


Increase in Inside Sales Qualified Opportunities


of Program Goal Exceeded for 3 Consecutive Years


Additional Cloud-Based Products Included when Increasing Program

Check out our Azure Video Case Study to learn more

“N3 understood our goals and provided a unique approach to meeting them. Not only did they drive new customers and increase Cloud product consumption, but they also helped move our prospects more quickly to closed revenue.”