New GTM Strategy Drove Results in Less Than 6 Months

Customer Objective

  • Address rapidly changing competitive and market dynamics
  • Move top-of-the-funnel demand more efficiently through the funnel
  • Leverage partners to drive additional revenue and scale market reach
  • Focus sales and marketing efforts on top strategic, named, and high-potential accounts
  • Reduce number of Qlik touches to reduce cost of sales

Partnership Execution

  • Designed and implemented Qlik’s new channel recruitment and enablement program worldwide
  • Redesigned Qlik’s profiling criteria for partners in North America, EMEA, and APAC
  • Improved targeting and contact acquisition for account-based, automated marketing campaigns
  • Accelerated opportunities and revenue for partner
  • Reduced number of direct Qlik sales touches from three to zero by enabling a partner-managed market segment

Partnership Results

60%+

Partners Enrolled in Accelerate Program in < 6 Weeks

80-90%

SLA Adherence

90% of TAM

Covered by Partners

Check out our Qlik Video Case Study to learn more

“Qlik’s Marketing, Sales, and Partner Alliances teams worked together to leverage N3’s best practices for our go-to-market disruption. As we talked about our challenges, N3 brought a wealth of experience and partner expertise.”

– VP OF MARKETING OPERATIONS