Accelerating Cloud Adoption + Consumption Revenue
Multinational Technology Company Builds the Next-Gen Global Demand Center, powered by N3
A Multinational Technology Company’s flagship Cloud solution is used by developers and IT professionals to build, deploy, and manage services and applications through a global network of data centers.
To ensure the long-term success of the Cloud solution and drive revenue quickly, the company knew they needed to move beyond free trials and accelerate adoption and usage of the platform. They needed a go-to-market (GTM) strategy that would convert trial users into ongoing paying customers. Equally critical was the need to rapidly expand consumption of their 600+ integrated Cloud services.
revenue goal attainment
increase in Inside Sales Qualified Opportunities
To ramp up quickly, this Multinational Technology Company brought N3 on board as a strategic consultant and sales execution partner. Their vision was to develop a Global Demand Center for their Cloud solution where sales and marketing teams worked in unison, with sales following up quickly on marketing’s qualified leads. An integrated sales and marketing platform would monitor customers’ digital activity, trigger Inside Sales interactions, and deliver timely, ongoing digital messaging relevant to each step of the buyer’s journey.
N3 understood our goals and provided a unique approach to meeting them. Not only did they drive new customers and increase Cloud product consumption, but they also helped move our prospects more quickly to closed revenue.
Working nimbly, N3 guided the development of the customized Demand Center. They recruited top performing sales reps from five countries to participate in a Cloud product boot camp. The program equipped the N3 reps with deep technical product knowledge as well as sales expertise. This execution strategy ensured a strong focus on sales while enabling product and tech support. It produced a global tech sales support team holding 300+ specialized technology certifications.
Best-in-Class Demand Center @ 2016 SiriusDecisions Summit
N3 leveraged their prior experience with global sales teams, bringing expertise in different businesses, cultures, and languages in the countries this Multinational Technology Company had targeted for rapid Cloud solution expansion. Tapping into N3’s team of technically-certified, sales professionals to filter the most qualified opportunities freed up the organization’s sales force to concentrate solely on closing sales and provided analytics to measure the effectiveness of marketing efforts.
The Demand Center provided a centralized system while allowing each local market to launch and manage unique marketing campaigns tailored to their market needs. It also provided consistent integration of global digital marketing efforts with a global Inside Sales tele-engine so all demand was captured and followed up on appropriately.
Automated Sales Processes
Developing and automating the sales and marketing platform was key to the partners’ plans for deepening customer relationships and driving product consumption. Together with the client, N3 designed and deployed an integrated platform with a multi-layered customer communication strategy. Now, identified and qualified opportunities moved quickly through the pipeline. And converted prospects moved smoothly through the evaluation state to purchase.
In the first quarter of 2016, sales of the Cloud solution doubled, sending company shares to an all-time high, past a level hit in 1999 at the peak of the tech stock bubble.
The Global Demand Center’s outcome surpassed all expectations, including a 128%+ increase in Inside Sales Qualified opportunities. The Multinational Technology Company’s partnership with N3 exceeded 110%+ of its goal for three consecutive years.
Due to significant revenue impact, N3’s Cloud Solution Sales program was expanded to include all of the organization’s Cloud and Enterprise solutions. It is the organization’s only full Global Demand Center and is used as the model within company. In addition, it was showcased as a best-in-class Demand Center at the 2016 SiriusDecisions’ Summit.
That’s how N3 helped a Multinational Technology Company transform revenue impact. Contact Us to learn how N3 can power your revenue growth.
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