Consumption vs. Acquisition: How to Drive Long Term Cloud Technology Success
Tailoring the Buyer’s Journey to Drive Deeper Cloud Consumption
At the onset of a major market transformation, companies must focus on building their presence and establishing a large market share. In the case of the Cloud, technology companies have mostly been focused on acquiring net new customers to secure their market share.
However, with sales representatives zeroed in on acquisition, they may not be mindful of driving overall customer success to ensure high lifetime value. By focusing on consumption and enablement from customers, Cloud companies will transform new customers into loyal, growth customers.
Watch N3’s short video on Consumption vs. Acquisition to learn how to successfully execute customer consumption to drive long-term Cloud technology success.