Disruptive Strategies for Driving Real Channel Revenue
Looking to drive qualified opportunities + higher revenue through the channel?
Learn how analytics and insights forever changed the conversation among marketing, inside sales, field sales, and operations teams at Qlik. A routine pipeline and demand review turned into a kick-off for a holistic go-to-market model, and the de-silofication of functional responsibilities.
The result: a total realignment for better scalability, reach, market coverage, competitive advantage, and profit.
Chris Moore, SVP of Partner Business; Tara Corey, VP of Marketing Operations; and Marcel Florez, N3 President; share strategies that pivoted Qlik’s Commercial Business to a Partner Managed Market Segment. You’ll learn how Qlik rapidly adopted industry best practices, redefined sales roles, and recruited and onboarded the right partners to improve overall market coverage and reach in record time.