eBrief: Mind the Gaps in Modern Demand Generation
Identify Common Weaknesses + Address Them for Greater Growth
There’s no question that the new, tech-enabled era of demand generation requires new strategies, tools, and processes. The question is: have you modernized to the extent necessary to succeed?
For modern demand generation to be effective, sales and marketing activities must work in sync, from lead flow to conversion to win. The sales funnel must also be organized around the customer journey, with a 360-degree view of what they need when. Any disconnects instantly decrease your revenue potential.
Review N3’s eBrief, Mind the Gaps in Modern Demand Generation, to get a better idea of where you are, where you need to be, and how to get there.