Realistic Strategies for Building a Best-In-Class Demand Center

Looking for a roadmap towards impactful Demand Center transformation?

Charles Eichenbaum, Director of Marketing Technologies and Operations for Microsoft, offers insights and best practices for transforming a traditional technology sales team and building a best-in-class Demand Center during the SiriusDecisions 2017 Summit.

Topics covered include:

  • How Microsoft adapted their sales strategies and structures
  • What a ‘growth mindset’ looks like for sales and marketing professionals
  • How to evolve your sales teams and processes to ensure success


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