Realistic Strategies for Building a Best-In-Class Demand Center
Looking for a roadmap towards impactful Demand Center transformation?
Charles Eichenbaum, Director of Marketing Technologies and Operations for Microsoft, offers insights and best practices for transforming a traditional technology sales team and building a best-in-class Demand Center during the SiriusDecisions 2017 Summit.
Topics covered include:
- How Microsoft adapted their sales strategies and structures
- What a ‘growth mindset’ looks like for sales and marketing professionals
- How to evolve your sales teams and processes to ensure success